Chromatales — a complete operations rebuild for a digital art gallery
We replaced a tangle of spreadsheets and a generic ecommerce theme with an operations platform purpose-built for galleries — artworks, series, exhibitions, collectors, sales, all in one place.
Inside the platform
A product page that sells the work
Every design gets a real storefront page — the full image, the story behind it, edition status, and a direct line to the studio. No generic theme fighting the art.
One studio dashboard
The studio opens to a single view: pieces published, open collector inquiries, orders to ship, stock across the catalog — what's moving today, not last month.
The whole catalog, managed
Every piece in one place — title, year, tier, tags, status and imagery — edited in the studio, live on the storefront immediately.
Collector inquiries, worked in order
Contact-form messages become a worked queue — commissions, offers, questions — each tied to the piece it's about, with status so nothing is dropped.
Orders and fulfilment, tracked
Sales become orders with line items and payment/shipping state — paid, to ship, shipped — so fulfilment is a list, not a memory.
The storefront collectors see
A calm, gallery-first public site — the work leads, the commerce gets out of its way.
The background
Chromatales is a small studio selling limited-edition surface-pattern art. Sales, stock, collector conversations and the catalog lived across spreadsheets and a generic ecommerce theme never built for editioned artwork — every sale meant updating three places, and a missed message was a lost commission.
We rebuilt the whole operation as one platform: a gallery-first storefront with a real page per design, and a studio back-office covering catalog, collectors, inquiries and orders — the public site and the operations that feed it sharing one source of truth. A new piece is live the moment it's published, and the studio ships from a list instead of from memory.
“We came in with a tangle of spreadsheets and walked out with a system that knows what a gallery actually does. The team had it under control after a single afternoon of training. Six months in, it's saving us a full day a week we used to spend reconciling between tools.”
Yusa Nik · CEO, Chromatales